Concepts + Chosen
Vet Exam Room Posters
The Challenge
Produce a poster series that introduces a financial option to pay for your animal’s care, to be displayed on a vet’s exam room wall.
This can be a very stressful moment for a pet parent; this target audience is likely distracted, and also wondering if they can afford a potentially costly treatment their furry friend needs. I focused on making the messaging simple, quickly and easily read from an exam room chair, while the creative is focused on the pet’s personality, their connection to the pet owner, and finding photos that drove home the bond between pet and pet parent.
Chosen Concept
The client ultimately went with the concept that plays heed to the personality of a pet. The wiggle, the purr, the motion and bounce of a furry friend, and playing on that in the messaging, and the design being colorful, photo-forward and playful.