
A bold blend of whimsy, adventure, and wit.
Hi! I’m Laura, a designer who’s spent years collecting design experiences in a variety of industries - and finding creativity in spaces where it’s not normally fostered.
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The Beginnings
I began my creative career as a fashion design student. During my very own Devil Meets Prada experience during a fashion internship, I ended up befriending the cool folks in the design department - and discovering a different form of design I loved.
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Adventure or Bust!
After switching to Advertising, and focusing on Graphic Design, I worked myself to the bone in college. I cut my teeth on event planning, local branding projects and filmed my own short film. After graduation, I sought the wild and weird and remote. I moved to New Zealand and backpacked for three years, picking up both random jobs and design freelance along the way.
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*Rolls Up Sleeves*
Returning to the United States and ready for more steady design work, I started at the relative bottom in production roles, and working where needed. Landing at an engineering firm during the recession, I found it to be an opportunity to stretch my legs creatively and hone other skills like product photography, design systems, and interactive design. Moving on to an art director role, I took charge of a team of 8, leading designers, copywriters and photographers in a complete brand rehaul of a software company.
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A New Leaf
Leaping at the chance to work for H&R Block HQ in 2013, I accepted a designer gig on their print/brand design team. Quickly becoming the designer someone goes to for “big idea” thinking or very creative concepts, the UX Team began to “borrow me” for their projects. I eventually made it official in 2019 and accepted a role on the UX team. In my first year, I helped overhaul the internal customer portal, launched a cross-platform drop-off service and designed a client-focused appointment guide on the HRB client app.
Past Lives

An avid Star Wars fan
Half New-Zealander
A “take off into the woods for 2 weeks” camper
An unrelenting optimist
Sublimely skilled with self-deprecating humor
Enthusiastic but sarcastic
So, who actually am I?
The lovely words of others
“What really puts Laura above the others is her ability to see and think beyond what is in front of her. She asks impactful questions, builds immense empathy for her users, and thinks big and bold. Her passion for visual design and user experience, coupled with her impeccable wit, are what makes Laura shine.”
Bree Walter
Product/UX Design Lead
Freelance
“Laura is an immensely talented designer & brings fresh, creative ideas to every project she works on. Beyond her amazing visual design talents, her level of care & passion is unmatched.”
Ben Tipler
UX & Product Design Leader
Freelance
“Laura has a proven track in visual design that has added an impressive visual and experiential impact on virtually all of the internal and external projects.
She brings a firework of ideas and uncovers countless capabilities while ideating with design team, brings tangible contributions to product development, and successfully continues her journey in becoming a UI expert.”
Max Kunakhovich
Group Director of UX
InTouch Group
While she possesses many, Laura’s most valuable talent is indeed what I think is the most important trait of any designer - you can hand off a project to her and it will come back to you looking better than you had hoped for.
Chris Gregory
Chief Marketing Officer, The University of Kansas
“I had the pleasure of working with Laura numerous times in her role as senior art director. She consistently created well-thought and beautiful creative deliverables. She is an intuitive designer who approaches each project with a fresh eye while simultaneously offering proactive solutions to client objectives. She maintains a positive attitude, works well on a team and was always the designer the client service team wanted working on projects.”
Kacie Hoctor
Vice President of Food, Ag
and Bev
FleishmanHillard
“Words I uttered countless times to Laura or about her work during our time working together: “That’s SO good /creative / amazing / clever /spot on” ... “where did you come up with that!?!” ... and the occasional, “Wait, what?” (which is a sign of someone willing to try new and different in my opinion!)
Laura is a talented artist who consistently delivers thoughtful, beautiful design and is never afraid to try something bold. She’s a lofty thinker who is committed to getting the details right. When you need something that feels special, she can make it happen. And when you need a good laugh, travel story or book recommendation, she always delivers.”
Kelli Ramey
VP of Advertising & Social Media
H&R Block
“Laura is gifted with an incredible design aesthetic. She instinctively knows what looks good, and easily creates print and digital pieces that make organizations look big, modern and important. She contributes a steady flow of creative ideas, brings a positive attitude, supports others on her team and makes any environment she is in a more enjoyable place
to work.”
Jenny Kutz
VP of Marketing & Communications
KVC Health Systems
