Leading and working with a team of designers, content writers, social media managers, and photographers, we focused on discovering and researching what the Rhythm brand should feel and look like. Furthermore, we researched what the needs and wants of the clients we worked with when it came to working with our software, so we could build a marketing library that strategically satisfied these needs. Entering the creative phase, we worked diligently and ultimately completed a vast, cross-medium brand rehaul.

• Though unable to update the company’s original logomark, I established a far brighter, revived approach to the Rhythm brand. This included an updated color palette, a firm brand type hierarchy, patterns, alternate logomarks and usage guidelines.

• Updated and expanded the company’s branding suite, which included stationary, business cards, colleague photography, sales sheets, and miscellaneous pieces that had client touchpoints.

• A glossy 125-page sales book, which featured all case studies, extensive company background and all data and statistics that might be helpful or essential to our clientele base. It needed to have “substance” and establish us as a company having the background, expertise, and the data to back it up. This required new product-based photography and a several day shoot around the city to update our brand photography library.

• A new website. This featured a user-friendly database of all our case studies around the country, allowing the user to find and compare our statistics and data without it being overwhelming. The new site also featured a Past Client page, new video testimonials, an extensive product page, and a company-focused section to highlight the hard-working people behind the scenes.

• Updated sales / marketing pieces, including sales sheets, postcards, brochures and various digital ads.